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Website usability and how to improve it

  1. Site responsiveness
  2. Cross-browser layout
  3. Site structure
  4. Site navigation and search
  5. Quality content
  6. Site style
  7. Language Pages
  8. Customer support
  9. Company contacts
  10. 404 page

The concept of usability refers to the ease of use of something, in this case we are talking about the simplicity, convenience and comfort of working with the site. In many ways, how convenient and understandable a web resource is to use affects its popularity with the audience, as well as its promotion on the Internet. Much has been said and written on this topic, nevertheless, each of us is often faced with the fact that the sites we visit do not work correctly, take a long time to load, contain outdated information, as well as many annoying inconvenient forms and elements.

To increase the usability of a web resource, you need to make it as simple, understandable and convenient for the audience as possible. Much depends on the personal perception and habits of a particular user, but there are general principles of usability that work regardless of the specifics of the site and the private preferences of users.

Let's take a step-by-step look at everything that is important to consider so that your web resource is as convenient and attractive as possible for your customers.

Simple Steps to Improve Website Usability

Correct functioning of the site and page loading speed. Make sure that all transitions work correctly, and that pages, illustrations and videos load quickly and without errors.

Site responsiveness

Today, the use of mobile devices is gaining more and more popularity, so it is very important that your audience can use the web resource with the same convenience on a stationary PC, laptop, phone and tablet.

Cross-browser layout

Your audience uses different browsers and different gadgets at different resolutions, so it is very important that your site displays properly in any of the options.

Site structure

A multi-level site with deeply nested pages is not user-friendly. Re-linking leading to dead ends will also not add popularity to your web resource, so think over the structure of the site well and do not over-complicate it, everything should be intuitive and logical.

Site navigation and search

Having entered your site, the client should easily navigate and immediately understand where this or that information is. Menus, contacts and search should be accessible from any page and always be located in one place. Internal linking should be thought out competently and not lead to dead ends. Each page should have several links leading to other sections, as well as the ability to return to the previous level. The user should easily and accurately determine which button will lead him where, so formulate the headings clearly and concisely.

Quality content

Everything that you post on your site should be useful, informative, unique, and also understandable for users. If the content on your site is valuable to the audience, they will definitely share it on social networks, leave positive reviews and return many times for new information.

Content relevance. Always make sure that your website contains real and relevant information. If the office address and contact numbers change, the action of promotional offers ends, the goods in the company's warehouse end, or there are some changes in the work with clients, do not forget to update this information on the website in a timely manner.

Site style

The interface of a web resource should be made in the same style. The header, footer, menu should be the same on all pages, and the text should not merge into a single canvas. Breaking content down into blocks makes it very easy to understand.

Don't clutter the pages with different elements, but also don't leave a lot of white space between the blocks. Make sure that the blocks are approximately level with each other, and do not slide or crawl out of the frame. Make the buttons the optimal size, and it is better to refuse animation.

Also, when choosing a design for your website, stick to its theme. In an effort to make your site original, don't overdo it with creativity. The client may not appreciate the dark aggressive tones on the children's clothing website or the floral theme on the cigar house website. We all have associative perception, so the page should be designed so that users determine the topic of the site from the first seconds of visiting it.

Forms for registration and ordering. Simplify as much as possible all the forms to fill out that you have on your site, if a potential client has to fill in the personal data for a long time, he may decide that it is easier for him to place an order from competitors and leave your web resource.

Popup windows. Make sure that all windows that automatically pop up on your site are closed the first time and site visitors do not need to close them repeatedly.

Automatic start of video and sound effects. Do not create videos and musical scores that start automatically immediately after loading the site page. A person who is in a public place can visit your site and, having heard unexpected and untimely sounds, can rush to leave your web resource.

Up button. Be sure to make a page-up button on your site so that customers do not have to scroll for a long time.

Favicon. Make this small icon of the site memorable, it will contribute to the recognition of the site and its promotion, and will also help users navigate the bookmarks of the pages it works with.

Language Pages

If you have a multilingual site, switch between languages so as not to redirect the visitor to the main page of the site each time, the page should simply reload in the same window.

Customer support

Make sure that the client has the opportunity to quickly get high-quality advice from managers, sometimes it is the lack of understanding of the details that prevents the client from making a final decision. Feedback widgets and online chats can work on the site, and in addition, a list of frequently asked questions with detailed answers will be useful.

Sorting and applying filters. For online stores, it is important to implement sorting by goods, for example, goods that are requested more often, it is better to issue first, then less popular goods, and at the very end of the list, those goods that are not in stock. It is also very convenient for clients if the site has the ability to set filters of their choice and get in the SERP only what really suits.

Company contacts

Place contact information in the header and in the basement of the site, do not arrange a quest "looking for a phone number" on your web resource.

404 page

Do not forget to design the 404 page, make it interesting, original, and maybe even humorous. If, due to some malfunction of the site, a 404 page is displayed to the user, it will not annoy him, and maybe the client even share such a page with friends.


All of the above greatly affects whether the client will stay on your site, whether he will come back again and, of course, whether he will advise him to his friends and acquaintances. Even if you fail to think through everything to the smallest detail at the very start, collect feedback from customers, eliminate those shortcomings about which they write if they are justified. Also, do not pour water, now no one has time to read pages of text in search of grains of the necessary information, or find what they were looking for and then understand that the information is half a year old and is no longer relevant. The best indicator that the usability of a web resource is at a high level – it is an increase in the time that users spend on the site and the number of pages that are viewed in one session. User-friendly sites are easier to promote and move up to the top of search engines faster.

Take care of the convenience of your customers and they will definitely appreciate it, because that is why you created your project!

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