A URL is an address that any network resource has and that can be used to browse the Internet. Such an address is the starting point for a visit to a site and must first be entered in the browser.
The URL redirects the user to the desired page with its content. Another name for a URL is Internet address or web address.
Everyone on the Internet uses the URL several times a day without worrying about it. But what does a URL actually mean and what is it used for?
The term comes from English and is an abbreviation for Uniform Resource Locator. Literally translated, this means a single resource indicator. Over time, this term has become a commonly used synonym for Internet addresses. The Uniform Resource Locator not only recognizes where the network resource is located, but also refers to it. This means that an email address can be defined just like a website on the Internet or a local FTP address.
An example would be: mailto: Vasya.pupkin @ Vasyapupkin.org
By entering the "mailto" prefix, you open your standard mail program. A blank message will open with the recipient's address already pre-filled.
The URL consists of the website name and path. The path shows where the file can be found on the server.
Separate URL components:
Subdomain (also a third-level domain): can make web pages more understandable.
Second level domain: often the name of the company.
Top Level Domain: It often shows the meaning or origin of an Internet address.
Path: points to the directories of the web server. This means that it shows exactly where the site is located on the server.
The URL is always structured the same way. It consists of various components that are standardized throughout the world. To explain these components in more detail, a breakdown of an example address is required.
It might look like this: https://www.testadres.ua.
"Https": This is the protocol used (in this case - HTTPS: Secure Hypertext Transfer Protocol),
“Www.testadres.ua” is the so-called host or hostname;
"Www." - these three letters (world wide web) describe the so-called subdomain;
"Testadres.ua" is a domain or domain name that describes the so-called subdomain;
".Ua" - describes the country code and top-level domain, and indicates the geography of the end of Internet addresses;
"/ Testadres" - this text behind the slash is called a path and, thus, redirects the user to the appropriate desired location on the site.
The term "https" refers to the communication protocol used and is an acronym for "Secure Hypertext Transfer Protocol" / It could also be "http" - or simply "Hypertext Transfer Protocol", which is now losing ground.
The three letters “www” stand for the World Wide Web. They describe a subdomain that sits in order under another domain. In the above example, it will be under the "testadres" domain. "Testadres" is the actual domain name that the URL should control. This name is as unique as the postal address.
The country code or top-level domain is found at the end of the domain name. In most cases, the abbreviation refers to the country of origin of the website. It will be .ua for Ukraine or .eu for the European Union. There are other acronyms that are industry-specific, specialized, or international.
Between "Https." and "www." is the port number. As a rule, the port number is "80" and then it is not displayed at all. If the port number is different in special cases, it can be found in the URL.
Colloquially, the terms domain and URL are a bit confusing. Many users talk about a domain when they mean a website. Under normal use, this is certainly not a problem, but if you talk to your provider it can easily lead to confusion. But what are the differences between domain and URL?
A domain is simply an Internet address. In our example above, “.ua” would be the top-level domain, “testadres” would be the second-level domain, and “www” would be the third-level domain. If we go back to our address: domain is the name of the landlord, and the URL is its number.
Different addresses indicate different status of the resource and its focus. They can serve as indicators of industry, region or social significance.
Vasyapupkin.ua – the ending .ua immediately after the second level domain indicates that Vasya Pupkin – it is a national brand.
Vasyapupkin.eu – Vasya is famous here and works not only in Ukraine, but also in the European Union.
Pupkin_company.com.ua – and this is the URL of your company, as a legal entity or sole proprietorship.
Pupkin_company.kiev.ua – Vasya operates from Kiev and is focused on the capital and the region.
Pupkin_company.org – Vasi's company – non-profit public organization or he is a spokesperson for business in the social sphere – for example, housing and communal services or a stadium.
Pupkin_company.net – Vasya is engaged in information technology or high technology and is focused on the Internet community.
Most of the official names of state organizations in the legislative and executive branches have the ending gov. or gov.ua – from the word "government" - government.
Remember - a good website page URL should contain as few characters as possible and at the same time be the most relevant to the user's request.
The address is encrypted over the network, but browsers only display the decoded form – that is, letters and numbers that we understand.
For worldwide interoperability, URLs must be encoded the same. It uses a two step process to display a wide range of characters – that's somewhere around 60 approved characters used in URLs around the world. That is, writing a string in letters will be converted to a sequence of bytes encoded in UTF-8 or ASCII, and then to a hexadecimal byte value.
Umlauts (ö, ä, ü) are not allowed in the URL, and symbols! * ’(); : @ & = + $, /? % #  recorded in the so-called "percent encoding"
In practical terms, this means to you that the amount of information you add with each new symbol grows exponentially. That is, the shorter and simpler the address, the fewer potential errors can occur when transmitting packets to the server, and the more often the Google crawler will look at you.
If you want your site to perform well on the Internet, you must make it search engine optimized. Especially if you want to make money with your resource.
This is why a uniform index is an important step in influencing search results. Url – it is much more than just the title of your page. This is something more like the design of your front door. – the quality of the materials from which it is made, the attractiveness of the fittings and the ease of use of the door handle.
For this reason, you should definitely pay attention to some peculiarities when creating a URL.
You should structure the URL so that visitors can remember the name and easily navigate to the corresponding page.
Complex combinations of numbers or symbols do not say anything about the content of the page and only confuse the visitor. The same is true for too deep URL structures. Even search engines have problems with this - and therefore too deep structures are rarely indexed as a result.
The purpose of a search engine optimized URL is to drive visitors looking for a specific term to your page. The URL should make it clear to the visitor what to expect from your page.
Sometimes less is more. This also applies to URLs, because hardly anyone can remember a long name with a lot of filler words. For this reason, long URLs are more of a hindrance if you want to drive visitors to your site. On the other hand, Google needs certain keywords to form an appropriate ranking.
So you have to find a middle ground between the length and the descriptiveness of the URL.
To shorten url you don't have to go without information - you can use one of the free services offered by Twitter, Google, or other service providers.
As you can see, the shortening results in a combination of numbers and letters, which does not allow a person to understand where such URLs lead. This can put off many visitors from the very beginning of the search.
Another issue is data protection, as service providers store various statistical information, such as click rate or origin of links, without your consent.
In order to avoid unnecessary inconveniences for both visitors and search engines, in serious resources created on various CMS, reassignment of pages or prescribing addresses by hand is used.
Remember - understanding the structure of the URL and applying the rules for its correct compilation always has a positive effect on the indexing of the site and increases the result of its issuance in search engines. The company ukraine.com.ua recommends that you compose understandable addresses, and as a result you will receive not only grateful visitors, but also a continuous growth in the rating of the resource.
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